Welcome to

The Afterlife of Waste

a film by: BASF Canada and Bullfrog Power

Available Tuesday February 15

Design to reuse, design to recycle

the afterlife of waste

In the midst of a global pandemic that has increased the use of disposable goods, conversations about how individuals, industry, and governments can each contribute towards our collective goal of reducing reducing waste that ends up in landfill and the environment is now more important than ever.

‘The Afterlife of Waste’ is a documentary short produced by BASF Canada and Bullfrog Power that explores the opportunities and challenges of implementing a circular economy in Canada.

The Afterlife of Waste will launch in Fall 2021

Follow us on Twitter for more information on the official launch

About us

BASF Canada

BASF Canada, headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit www.basf.com/ca or follow us on Twitter www.twitter.com/basfcanada.

BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

Bullfrog Power

Bullfrog Power, part of Spark Power Group Inc., offers smart and sustainable energy solutions that help thousands of businesses and individuals meet their climate goals. In 2005, Bullfrog Power  revolutionized Canada’s energy landscape by giving businesses and individuals a renewable energy choice for the first time. Bullfrog Power’s team of sustainability experts also offers solutions including power purchase agreements, energy  efficiency, on-site solar, and a suite of green energy products. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Visit bullfrogpower.com to see how our sustainability solutions can power the future of your business, or join the bullfrogpowered community online on LinkedIn,FacebookInstagram, and Twitter.


About the Stakeholders

Through conversations with relevant stakeholders and representative at all stages of the supply chain, including BASF Canada, Chemical Industry Association of Canada, Club Coffee, Deloitte, EcoSafe, Loblaw, London Drugs, Circular Innovation Council, TerraCycle, and ZooShare, the afterlife of waste discovers the innovations that are extracting energy and further value from our waste, and the challenges each face in pursuing that goal.


BASF Canada

Amy Sandhu
Head of Sustainability and Government Relations

London Drugs

Clint Mahlman
President and CEO

Sodexo Canada Ltd.

Davide Del Brocco
Sustainability Manager

Loblaw Companies Ltd.

Ian Gordon
Senior Vice President of Plastic Waste Reduction

BASF Corporation

Marcelo Lu
Senior Vice President Care Chemicals

Club Coffee

Solange Ackrill
VP, Marketing & Corporate Strategy

Chemical Industry Association of Canada

Bob Masterson
President and CEO

ZooShare Biogas Co-operative Inc.

Daniel Bida
Executive Director


Henry Stoch
Partner & National Leader, Sustainability & Climate Change, Risk Advisory

Circular Innovation Council

Jo-Anne St. Godard
Executive Director

EcoSafe Zero Waste

Phil Ragan
Founding Partner


Tom Szaky
CEO & Founder

additional credits

Danielle Thorn

Producer, Cinematographer & Editor
Maple & Birch Creative


Motion Graphics